Cycling content that connects the sports world to real life. Fun, engaging, and built to go viral.
Harkmeij brings YouTube-style entertainment to cycling short-form content — with series, challenges, and crossovers that reach beyond the core cycling niche.
I’m Mark Heij — a Dutch cyclist and content creator who believes cycling content should be fun, relatable, and bigger than just the sport itself. My content connects the sports world to mainstream audiences in a way that traditional cycling influencers don’t.
I shoot, edit, and produce everything myself. This means I control the creative vision end-to-end, and brands get authentic content that feels native to the platform — not like an ad.
In my first year on the platform, I reached 10 million views and grew to 15.7K followers. My audience follows me not because I’m the fastest or have the best bike, but because I show what it’s really like to push yourself, fail, and show up again. That honesty is what makes brand partnerships work.
I handle the entire production pipeline — concept, filming, editing, and publishing. No agency middlemen, no template content.
All content is shot, edited, and produced by me. Brand deals are 100% margin — you’re working directly with the creator.
10M+ views in year one. Multiple Reels passing 500K views. Content that consistently reaches far beyond the existing follower base.
From first post to viral series — built entirely on organic content.
First RTNGD concept born during a training trip to Calpe, Spain
RTNGD episodes with pro cyclists gain serious traction
The Mathieu van der Poel encounter becomes a breakout viral hit
Tour de Tietema collab during Tour de France Femmes
Crossed 10M total views, 15.7K followers, 1M monthly views
Content collaborations with some of the biggest names in Dutch cycling and beyond.
Collaborated with the Netherlands’ biggest cycling content channel — known for their Tour de France coverage and 500K+ YouTube subscribers.
Joined forces with one of the leading cycling content creators for collaborative content reaching new audiences across the cycling community.
Featured the World Champion in RTNGD content — a challenge-style format that brings pro athletes into entertaining, relatable scenarios.
A selection of top-performing Reels that showcase the RTNGD format, viral reach, and brand integration potential.
A young, active, and brand-conscious audience that trusts product recommendations and takes action.
18–35 year olds. The sweet spot for cycling gear, lifestyle brands, and sports nutrition.
Primarily Netherlands, Belgium, Germany, Spain, and UK. Core European cycling markets.
Road cycling, gravel, fitness, outdoor adventure, and sports entertainment beyond just cycling.
Cyclists with disposable income — investing in bikes, gear, nutrition, and cycling experiences.
Recurring content formats that build anticipation, drive engagement, and create natural integration opportunities for brands.
The signature series. I challenge professional cyclists and elite athletes to races, climbs, and segments — and try not to get dropped. Featured Mathieu van der Poel, Bavo Mortier, and Jasper Verkuijl.
Challenges Pro Athletes CompetitionTraining for my first-ever gravel race — and it’s 360km. The audience follows every training ride, gear decision, and moment of doubt. A raw, honest journey perfect for gravel and endurance brands.
Gravel Training EnduranceA dream project — cycling through Japan and creating a multi-episode content series. Inspired by Yes Theory and Jetlag: The Game. Premium content opportunity for travel and lifestyle brands.
Travel Adventure Multi-episodeEvery partnership is built around authentic integration. I limit myself to 6 active brand partners — so your brand gets real attention, not a slot in a rotation.
Not every brand needs a full-season commitment. These entry options let you test the content, see how your product lands with a cycling audience, and scale from there.
One dedicated short-form video built around your product or brand story. Full production, authentic integration — not a hard ad. Ideal for product launches, limited editions, or brand awareness.
From €7505–7 connected Instagram stories covering your product in a real riding or training context. Great for shops, cafes, local events, or anything that benefits from a "day in the life" format.
From €500Get your brand naturally woven into an upcoming RTNGD episode — the gear I'm riding with, the nutrition I'm using, the coffee stop I choose. No separate ad. Just organic storytelling.
Custom quoteAll starter collabs include full usage rights for 6 months. Liked the results? Upgrade to a Campaign or Season Partner anytime — no pressure.
Every partnership is built on these commitments.
I treat brand partnerships as real relationships. Your goals become my goals. If something isn’t working, I’ll tell you — and fix it.
My content works because it’s authentic. I need creative control to make content that resonates — and that’s what delivers results for your brand.
No controversial takes, no dangerous stunts, no discriminating content. Parents should watch my content and think: I hope my kid watches this too.
Proud to represent these brands in everything I do on and off the bike.
From first message to live content — straightforward, fast, and stress-free.
Send a message or email. I'll reply within 24 hours. We do a quick call to understand your goals, product, and what success looks like for you.
I put together a creative concept that fits naturally into my content. You review it, we align, and I keep full creative control so it actually performs.
I film, edit, and publish. You get the deliverables, usage rights, and a performance report. That's it — no back and forth, no endless revision rounds.
Add a quote from a brand partner here — something real from GOBIK, Rose Bikes, or even a collab partner like the Tour de Tietema crew. A single authentic line does more than three paragraphs of self-promotion.
Limited to 6 active brand partnerships. Reach out to discuss your goals.